Probably one of the most popular paddle tail lures on the market over the decades thanks to its incredible catch rate and ease of use: the Cannibal shad has a surprisingly lively action both on the...
Get ready to land the big ones with the Slick Eel – the ultimate addition to the iconic Slick softbait range. Featuring the ‘Slick’ head design with a tantalizing curly tail, this lure is guarantee...
The Berkley PowerBait Minnow turns novice anglers into experts, and experts into champions. The result of over 30 years of scientific research, the exclusive PowerBait formula releases an irresisti...
Don't let the name fool you! Despite our Zander Pro Shads being the most advanced lures for zander fishing, they are also fantastic for targeting many other predators. This is a soft lure that has ...
Achieve a new level of zander safety in your fishing with these understated colors that make a big impact. A legendary zander lure but equally effective for perch and pike, the unrivaled wobble and...
Your favourite Fox Rage Micro Lures are now available in UV versions in all your favourite UV-reactive colour options
New Ultra UV colours in Micro Fry, Micro Grub, Micro Spikey, Micro Tiddler Fas...
Achieve pike fishing success with the Ultra-Realistic Perch Replicant. Using advanced 3D technology, these realistic lures take fishing lures to a whole new level. No pike can resist this expertly ...
A legend returns, even more effective. The Berkley PowerBait AT Minnow 25cm is the iconic version of a lure that made pike fishing history: now improved with PowerBait scent and irresistible colors...
The Berkley Cullshad Limited 15cm Edition Gift Pack is the perfect choice for the discerning predator angler. The kit includes two Cullshads in special limited edition colors, a tube of Berkley Gul...
The Berkley PowerBait Cullshad Shallow takes shallow water swimbait fishing to the next level. It combines the attractive power of a bulky profile with the exclusive Honey Comb Technology (patent p...
The Berkley PowerBait Cullshad is a soft lure that redefines the rules of softbait fishing. Its voluminous profile and incredibly realistic movement attract larger predators with disarming ease. Th...
A superb imitation of a rudd, based on a 3D scan of a real rudd! The Line Thru glide bait is an exceptional lure: retrieve it with twitches and pulls, making it glide from side to side. Add some pa...
Berkley PowerBait Nessie is an innovative soft glide bait that makes an advanced technique accessible to even beginner anglers, while opening up new possibilities for experts. Cast it, glide it, an...
Don't let the name fool you! While our Zander Pro Shads are the most advanced lures for zander fishing, they are also fantastic for targeting many other predators. This is a soft lure that has prov...
Three beautiful new Ultra UV colors added to the hugely popular Slick Shade range: UV Green Pumpkin, UV Hot Olive, and UV Sun Dance.
Three new colors: UV Green Pumpkin, UV Hot Olive, and UV Sun Da...
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