The Savage Gear 3D Whitefish Shad is a free-swimming paddle-tail shad, developed from the scan of a real whitefish: the details are realistic and the action combines rolling and tail beating except...
A realistic lure 3D scanned from a real baitfish. The Line Thru system ensures an incredibly natural swimming action, while the net-reinforced joints and chin ring allow you to quickly vary the sin...
The most faithful reproduction of a scup ever made. The Savage Gear 3D Line Thru Roach is based on a 3D scan of a real specimen: details, colors, and swimming action identical to the original, desi...
The Fox Rage Ultra Realistic Replicant Roach is an unrigged bait body that faithfully replicates the silhouette and finish of a natural roach. Designed for anglers who want to customise their rig, ...
A legend returns, even more effective. The Berkley PowerBait AT Minnow 25cm is the iconic version of a lure that made pike fishing history: now improved with PowerBait scent and irresistible colors...
The Berkley Cullshad Limited 15cm Edition Gift Pack is the perfect choice for the discerning predator angler. The kit includes two Cullshads in special limited edition colors, a tube of Berkley Gul...
The Berkley PowerBait Cullshad Shallow takes shallow water swimbait fishing to the next level. It combines the attractive power of a bulky profile with the exclusive Honey Comb Technology (patent p...
The extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! truly is the next generation of soft baits!Features
Swims and looks alive
Realistic f...
Based on the 3D scan of a real roach, the Savage Gear 3D Line Thru Glide Roach is a glide bait that perfectly mimics the swimming of a wounded prey. Work it with twitches and pulls to make it glide...
Berkley PowerBait Nessie is an innovative soft glide bait that makes an advanced technique accessible to even beginner anglers, while opening up new possibilities for experts. Cast it, glide it, an...
Ready to reel in more predators? The Mini Tiddler packs everything you need into a mini soft lure for some serious action.
With a perfect 7cm baitfish profile, a lifelike SuperSoft movement, and a ...
The iconic Real Eel lure, now in fantastic 4D colours with a Printed Eel skin and an added provoking scent. The lure swims with a big lively kicking curl tail action, both on steady retrieve and on...
The MOLIX RA Shad (Real Action Shad) is a Soft Swimbait made with a high-density blend enriched with an attractive aroma based on shrimp and fish extract. The hydrodynamic design guarantees excelle...
Don't let the name fool you! While our Zander Pro Shads are the most advanced lures for zander fishing, they are also fantastic for targeting many other predators. This is a soft lure that has prov...
Fox Rage Critter lures are highly attractive soft plastic lures, available in a range of colours and sizes to provide a realistic crayfish imitation. Rig them with weedless jig heads, in a Texas-st...
The Strike King Shim-E-Stick is an ultra-soft plastic stick bait, designed as a premium alternative to sinking cylinder-style baits. The ribbed design and ultra-soft plastic create a natural oscill...
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